Fashionable Fingers Are Wooed By BlackBerry

Thanks to their sleek design, superior cameras and express connection to those all important social networking sites and fashion blogs – the BlackBerry has become an indispensable tool for the novice or seasoned fashionista.

Despite the novelty of sending pictures of your new lust-have never losing its appeal, serious bloggers and industry insiders are now utilising the latest BlackBerry technology to stay on trend. From revealing what editors think of this season’s collection, installing apps that track down designer handbags, to shooting your own creations – fashions focus may be what’s on the outside, but they like their phones smart on the inside it seems.

Most of us take for granted that our mobiles now come with video recordings and powerful cameras as standard. The new BlackBerry Torch advances these standard accessories meaning its 5 mega pixel camera will capture a crystal clear photo of your latest vintage treasure, picking out minute detail and realistic tones that can be loaded straight onto your blog or Twitter page. The busy stylist can also be inspired by watching the latest collections using the phone’s video player.

The introduction of phone apps is nothing new, and fashion apps are largely available on most smartphones. In keeping with their tradition of initiating rather than following trends, BlackBerry has run the inspirational London Fashion Week app for the past three seasons. The app feeds information to all the journalists on show times, details of individual show content plus any delays or changes. Thankfully it’s not reserved for the industry professionals – anyone can use the app to have an insider’s view at what’s going on with regular news updates and highlights throughout the shows.

BlackBerry fashion apps have become essential tools of the trade for the industry big wigs and dedicated followers. If your day feels incomplete without the latest words of wisdom from Tavi, then Fashion News Service offers up to the minute news from 360fashion.net, alternatively Trendtracker previews the latest runway looks, fashion news, trend ideas and coverage of the shows.

For the past two seasons BlackBerry has also worked with House of Holland on an app that lets you buy catwalk creations as they come off the runway, months ahead of the retail launch.

Get yourself logged into Twitter via your Curve and start following the fashion pack. Many fashion editors were novice Tweeters until just two seasons ago. Now they’re not just tweeting but posting pictures live from the catwalks. Make sure you follow Karl, Carineand Anna from your phone to discover their favourites from Paris or Milan, and make the bus journey to work slightly more glamorous.

Not content with reading what others have to say about the latest must-have? Make your mark with a blog. WordPress – a tasty piece of software that enables you to create and design your own blog – has developed an app that allows you to update from your handset. Just sat through a fabulous fashion show and want the world to know about it? Take pictures with your phone, add some blurb and upload the lot via the app in a flash.

Whichever way you stay connected to the fast paced world of fashion, it seems that BlackBerry have all the latest features for the glitterati.

Hot Hot Hot UK Fashion Trends

The Latest Fashion Trends

The latest cool trends in fashion to hits London high street fashion shops are taking shoppers by storm. London high street shops and boutiques are showcasing the new fashion styles that everyone will want to be seen in. Harvey Nichols in Knightsbridge, London has dedicated the entire fourth floor to the hottest fashion labels around. Trendsetting designers featured on Harvey Nichols’ fourth floor fashion haven include London designers like Peter Pilotto and Meadham Kirchhoff.

Current hot looks featuring designers such as Peter Pilotto are being dubbed as the label to watch in 2010. International cool fashion label on display at Harvey Nichols include Brian Reyes and Cacharel, under the talented creations of ex-Lanvin designer C├ędric Charlier. Graphic prints at Holly Fulton have made an impression on the UK fashion trends scene.

Chic, cool and stylish Rochas, Stella McCartney and Celine went with the eighties look for the latest trend fashion styles in 2010. Like spring fashion trends in 2010, winter cool fashion trends for 2010 are about making a brazen and bold statement. The traditional stilettos was suddenly passed over for the hot new and more trendy kitten heels. Low heels are the latest trend so give your high heels a miss in exchange for ladylike kitten heels and slingbacks for winter.

Winter Fashion Trends

In 2010, the eighties bodysuit made yet another comeback. The return of this sassy eighties look also saw the return of endless group-exercise activities. Biker shorts and bumbags were the big news for the nineties revival look in the spring. Donna Karan brought back the eighties bodysuit is a stunning fashion trendsetting way to mark 25 years in fashion. Festival chic style makes dressing up and staying cool a cinch for the London fashionistas this year.

Not to be out done by the ladies apparel, fifties-style knickers were revived by Dolce & Gabbana. All over London, fashion celebrated a reissuing of classic designs from the glamourous fashion days gone by. Sweet trends including delicious Liquorice Allsorts Designers took their inspiration from Bassett’s sweets.

Wearing gloves this winter is sexier than ever if you go elbow length. Speaking of length, taking your midi line just below the knees is the hot new trends for dress wear. When in doubt, go with lots and lots of buttons as they are back with a vengeance.

For those really in the fashion know, Net-a-porter celebrates 10 years in business. The iPhone phenomenon brought fashion to your finger tips with hot fashion apps. Making shopping on your hand held devise just a matter of pressing a few clicks. The handy fashion apps also means that you can get the latest in fashion trend news via daily tweets.

5 Surefire Tricks to Build a Successful Fashion Mobile App

No aspect of our lives have been left untouched by technology and this brings a sheer blessing for the fashion forward mortals. Nowadays, we can choose our dream outfit with a single click and do not need to visit different fashion stores anymore. Adhering this fact, it has become immensely significant to develop a mobile app for the fashion merchants. However, with the App Stores bombarded with millions of options, it is a daunting task for your app to reach users’ hands. Thus, you must follow certain tricks and tips to build a creative app for your fashion business.

Ease of Use

User experience is one of the prime areas of concern as people always admire something that delivers simplicity and convenience. Building an user-friendly app can deliver an outstanding mobile shopping experience to users which, further would soar up the revenue of your business. Moreover, by keeping it simple and crisp, you can minimise the development costs as well.

Interactivity and Responsiveness

You must try to get the pulse of customers, their online search pattern and have a clear idea about their needs and requirements. Thus, you should include significant features like user reviews, detailed product descriptions and other intuitive elements. You can pamper your users with trendy tips and tricks to enhance their taste of fashion. Moreover, it is important to respond to the customer queries and offer relevant information about product promotions and offers to make them feel connected with your brand.

Constant Updates and Add-ons

An informative mobile app will surely attract many shoppers. Thus, you need to constantly update the details about product name, price, discounts and user reviews and keep the users informed about the latest changes. Furthermore, you need to add new features and functionality to it to entice your users and grab their interest in the long run.

Persistence

The moment you get into an industry, it is certain that you are surely going to face pushback. During the primary stage, you might face negative feedback and pushback. However, it is important to stay persistent as over time, people will found interest in your app and will like your innovation as well. Thus, bringing new things to users and keep going on is the key to succeed in the mobile-first world.

Develop Distributed Feature Flags

While penetrating in a highly evolving and competitive landscape, you need to reach, iterate, track and react to the users’ needs quickly. Adding distributed feature flags is one of the most efficient ways to do so. Feature flags will allow you to deliver new elements to the users swiftly as you can separate the ‘ready-to-deploy’ features from those which, needs to go through the testing process. Moreover, these will help you to run multivariate tests and mitigate the scalability concerns as well.

Final word

Your app must have the spark to foster the love for fashion of customers. Partnering with an established developer for your mobile app development project can help you to get close to build an engaging app, find new prospects, increase conversions thereby, leading you to succeed.