Commercial Agents – Tips to Increase the Sales of Commercial Property Today

When it comes to the sale of any commercial property today, there is plenty of competition to contend with. In most cities and towns, there are many good properties listed and being actively marketed. The biggest frustration in selling commercial property today is in finding the right buyers who can act with appropriate finance. In simple terms there are fewer buyers around; the experience and expertise of the real estate agent is more important than ever before in the sale process.

From the outset of the property marketing campaign, the specific target market should be the focus. All of the advertising should be written with a view to the targeted buyer. Clarity is important here.

All of the advertising for the property should be structured around the target and what they are looking for today; the advertisements, promotional material, Internet listings, and direct mail campaigns should all be similarly structured.

To understand this target market ask yourself these questions.

  • Where is the buyer for the property coming from?
  • What is the buyer looking for in selecting a property?
  • How much can they spend and on what terms?
  • What are the real features of the property that the advertising should be built around?
  • What is the best time of year to attract a buyer to the property?
  • What is the best method of sale that will attract the buyer to enquire and then to purchase?
  • What are the negative issues relating to the property that should be addressed prior to the campaign commencing?
  • What are the comparable properties nearby that frustrate the marketing process?

So these questions are critical to the property promotion strategy. The buyers in today’s property market are selective and fickle. There are fewer buyers around and negotiations take longer. That being said, the experience and skills of the real estate agent in the promotion, inspection, and closing of a property transaction is now more important than ever before. Knowledge and practice will help the process.

Every marketing campaign has to address the target market and promote the individual property. The days of generic marketing are gone. Specific target marketing with dedicated advertising that really encourages enquiry should be the main focus of every campaign.

The best ways to increase the levels of enquiry in every commercial property campaign include the following:

  1. The buyers of commercial property typically come from the local area. This means that your campaign should be directed to the local property owners and the local business owners. To achieve this focus, it is best to direct mail and telephone the owners and the businesses that own or occupy local property. Every piece of direct mail should be followed up to optimise the enquiry and the information.
  2. When any property comes on the market, within the first 24 hours ensure that flyers and information brochures are personally delivered to the neighboring properties and businesses within a radius of 500 metres.
  3. Place a prominent signboard on the property at the start of the campaign. This is perhaps the best and most cost efficient way of promoting any property. If possible ensure that the signboard has specifically been created with property information and sale details.
  4. When you draft your advertisements for the property promotion, use the keywords that apply today to the property type and location. These keywords will help the Internet Marketing and Internet listing. You can research the keywords from the larger search engines on the Internet. These keywords will be the words that the buyers of property are entering into the search engines when looking for properties to purchase.
  5. When the promotion of property commences, make personal contact with the database within your office. This means telephone calls and meetings with the appropriate people. The information and leads that you gather from the campaign will be helpful in other property promotions at a later time. All the information should be entered into your database.
  6. E-mail marketing will be a useful tool for every property promotion. Most agents are selectively sending out e-mail marketing each week. Any property promotion can be merged into this process.
  7. To sell a property today, the best method of sale should be selected. That will be the method that buyers respond to and act within. Do not choose a method of sale that can frustrate the potential purchasers. The
  8. Vendor paid marketing remains the normal and sensible alternative in every marketing campaign. Any serious property vendor will commit marketing funds to the promotion of their own property. Always ask for vendor paid advertising to comprehensively cover the target market.
  9. Create an inspection process and strategy that covers the property and its features. Understand exactly how you will take people to and around the property. Identify the right things to talk about with buyers, and get market information to support your presentations or inspections.

Even in this tougher property environment, good properties will sell. It is a matter of the agency working hard to locate the buyers and then promote the property effectively. This is a personal process when it comes to each and every property.

Open listings are generally a waste of time today as they always take longer to sell. Every serious vendor that needs to sell their property should commit to an exclusive listing and marketing campaign with one specialist commercial agency for a period of at least three or four months. If the property is unique then that time line will be longer.

Commercial Agents – How to Support Your Landlords in Leasing

Today there are significant numbers of tenants looking for commercial property for lease even when the market appears tough or slow. Matching the right tenant to the right property is the job of the experienced real estate agent that knows the local area.

Now many an agent will claim that they really know the area and that they have the best commercial properties on their books. I like to ask them to prove it; that’s when the facts come out.

Landlords are well advised to seek the best agent with the best database of tenant enquiry when they need to lease their property. It is a fact that many an Agent has a database, but the database is relatively neglected or not optimized. There is a lot of difference between prospects and clients in a database that are contacted regularly and supplied with good reliable property detail, versus lists of unqualified names that really do not want to be contacted. Clients should ask their Agents just how relevant the database is to the property in question and just how up to date the database is.

A commercial property lease is structured around a number of factors and decisions. These ideas will help you:

  1. Ensure that the tenant has an established history of occupancy and business success. If they have been renting another property, then you can talk to their previous landlord or the property manager involved.
  2. The plans of the landlord relative to the property holding need to be considered before you negotiate a lease. In older properties, this becomes more significant and important. The age of the property will require refurbishment strategies around which the leases should be structured. If a property development is planned, it will be necessary to put renovation and relocation clauses into the lease. The right recommendations need to be made here.
  3. That commencement of the lease should be based on market rental evidence for properties of that type. Look at the entire list of comparative properties in the local area to ensure that you have consistent market rental evidence.
  4. Understand what a good lease should be in the prevailing market conditions. That decision will also be relative to the tenant type and your target audience.

The payment of outgoings will be important to the landlord in the future of the lease. On that basis it will be necessary to consider the best type of rental (net or gross) to help the landlord recover outgoings. It should be said that the outgoings to be recovered should be in balance to other properties of the type that you are marketing.

These are all simple facts that are so important to the leasing of commercial property today. When you really know what is going on in the local area you can put together a great lease deal that attracts the right tenant on a good rental package.

Are Apps Killing The Traditional Way We Communicate Between Ourselves?

If you ask anyone from the older generations about how the methods of communication have changed, the chances are they could talk for hours about how things aren’t like they used to be.

To be fair to them they may have a point. As we move into a future full of sophisticated gadgets and technological change, it must have an effect on society.

If we take the mobile phone as an example, we can see the rise in its popularity and the way it has developed over the years has led to some drastic changes in the way we lead our lives. Everything a person needs in their day-to-day lives is right there at their fingertips. Who needs an alarm clock landline phone or personal planner when they can be found right there on your mobile phone.

It is no surprise that if this new technology makes our lives that bit easier, then people will strive to make improvements. But we don’t know what the long-term effect this may have on the way we communicate with each other.

Many of the older generation, even if we give them a new smartphone, the chances are they will soon revert back to their old ways because that is what they are used to. Could we see ourselves in a few years time looking back and saying how much the way we communicate has changed? Maybe in ways we have not thought of yet.

Mobile phones have obviously benefited our lives in many ways, from individuals to the entire population. The ease of access to the internet from your phone and the increasing demand for mobile friendly websites has seen a rise in the need for quick and up to date apps to help us. The question is, could these apps be adversely affecting us and we don’t know it?

Go to any social gathering and it seems everyone is using their phone. Everything they need or enjoy is there on their phone, condensed into easy to use applications. Facebook, Twitter and Instagram are all massive social media sites and people are becoming addicted to constantly checking their phones for news or posting updates on what they are doing. This is never more apparent than in a group of friends out socializing.

Again, if we go back a generation, going out with friends meant exactly that. You would be there to enjoy their company. Nowadays it seems we are more interested in seeing who is doing what on social media rather than simply socializing.

Anyone would struggle to find a group of friends who could spend their entire evening talking to one another without being interrupted by someone using their phone or app at some point during the night. The traditional idea of communication between friends in a social situation is being replaced by constantly checking and updating your status. A far cry from living in the moment and enjoying the company of others.

The way we communicate has drastically changed, and not just when people are out and about. Instant messaging is now a massively popular method of communication and with so many different apps out there offering a new take on it, the old-fashioned method of just speaking to a person seems like the relic of a bygone era. Whether it is sending pictures, ‘selfies’ or anything else that your app lets you do, it is getting harder to talk to someone if you don’t have access to all these popular methods.

Could we see a fall in these classic methods of communication? Simply talking to people you know or when meeting new people is not the social norm. Think about when you meet someone; the chances are they will ask you if you are on Facebook or suchlike. Not being a regular user of these social media apps could make you seem out of touch with what is considered normal.

Are we heading towards a world where the simple act of talking to a person face to face is seen as old-fashioned? These new apps may make our lives easier in one way, but we run the risk of changing the idea of what it means to communicate with one another.

Or do you think the old ways were more fun and enjoyable?