Hot Hot Hot UK Fashion Trends

The Latest Fashion Trends

The latest cool trends in fashion to hits London high street fashion shops are taking shoppers by storm. London high street shops and boutiques are showcasing the new fashion styles that everyone will want to be seen in. Harvey Nichols in Knightsbridge, London has dedicated the entire fourth floor to the hottest fashion labels around. Trendsetting designers featured on Harvey Nichols’ fourth floor fashion haven include London designers like Peter Pilotto and Meadham Kirchhoff.

Current hot looks featuring designers such as Peter Pilotto are being dubbed as the label to watch in 2010. International cool fashion label on display at Harvey Nichols include Brian Reyes and Cacharel, under the talented creations of ex-Lanvin designer C├ędric Charlier. Graphic prints at Holly Fulton have made an impression on the UK fashion trends scene.

Chic, cool and stylish Rochas, Stella McCartney and Celine went with the eighties look for the latest trend fashion styles in 2010. Like spring fashion trends in 2010, winter cool fashion trends for 2010 are about making a brazen and bold statement. The traditional stilettos was suddenly passed over for the hot new and more trendy kitten heels. Low heels are the latest trend so give your high heels a miss in exchange for ladylike kitten heels and slingbacks for winter.

Winter Fashion Trends

In 2010, the eighties bodysuit made yet another comeback. The return of this sassy eighties look also saw the return of endless group-exercise activities. Biker shorts and bumbags were the big news for the nineties revival look in the spring. Donna Karan brought back the eighties bodysuit is a stunning fashion trendsetting way to mark 25 years in fashion. Festival chic style makes dressing up and staying cool a cinch for the London fashionistas this year.

Not to be out done by the ladies apparel, fifties-style knickers were revived by Dolce & Gabbana. All over London, fashion celebrated a reissuing of classic designs from the glamourous fashion days gone by. Sweet trends including delicious Liquorice Allsorts Designers took their inspiration from Bassett’s sweets.

Wearing gloves this winter is sexier than ever if you go elbow length. Speaking of length, taking your midi line just below the knees is the hot new trends for dress wear. When in doubt, go with lots and lots of buttons as they are back with a vengeance.

For those really in the fashion know, Net-a-porter celebrates 10 years in business. The iPhone phenomenon brought fashion to your finger tips with hot fashion apps. Making shopping on your hand held devise just a matter of pressing a few clicks. The handy fashion apps also means that you can get the latest in fashion trend news via daily tweets.

5 Surefire Tricks to Build a Successful Fashion Mobile App

No aspect of our lives have been left untouched by technology and this brings a sheer blessing for the fashion forward mortals. Nowadays, we can choose our dream outfit with a single click and do not need to visit different fashion stores anymore. Adhering this fact, it has become immensely significant to develop a mobile app for the fashion merchants. However, with the App Stores bombarded with millions of options, it is a daunting task for your app to reach users’ hands. Thus, you must follow certain tricks and tips to build a creative app for your fashion business.

Ease of Use

User experience is one of the prime areas of concern as people always admire something that delivers simplicity and convenience. Building an user-friendly app can deliver an outstanding mobile shopping experience to users which, further would soar up the revenue of your business. Moreover, by keeping it simple and crisp, you can minimise the development costs as well.

Interactivity and Responsiveness

You must try to get the pulse of customers, their online search pattern and have a clear idea about their needs and requirements. Thus, you should include significant features like user reviews, detailed product descriptions and other intuitive elements. You can pamper your users with trendy tips and tricks to enhance their taste of fashion. Moreover, it is important to respond to the customer queries and offer relevant information about product promotions and offers to make them feel connected with your brand.

Constant Updates and Add-ons

An informative mobile app will surely attract many shoppers. Thus, you need to constantly update the details about product name, price, discounts and user reviews and keep the users informed about the latest changes. Furthermore, you need to add new features and functionality to it to entice your users and grab their interest in the long run.

Persistence

The moment you get into an industry, it is certain that you are surely going to face pushback. During the primary stage, you might face negative feedback and pushback. However, it is important to stay persistent as over time, people will found interest in your app and will like your innovation as well. Thus, bringing new things to users and keep going on is the key to succeed in the mobile-first world.

Develop Distributed Feature Flags

While penetrating in a highly evolving and competitive landscape, you need to reach, iterate, track and react to the users’ needs quickly. Adding distributed feature flags is one of the most efficient ways to do so. Feature flags will allow you to deliver new elements to the users swiftly as you can separate the ‘ready-to-deploy’ features from those which, needs to go through the testing process. Moreover, these will help you to run multivariate tests and mitigate the scalability concerns as well.

Final word

Your app must have the spark to foster the love for fashion of customers. Partnering with an established developer for your mobile app development project can help you to get close to build an engaging app, find new prospects, increase conversions thereby, leading you to succeed.

What’s The Perfect Color For Your App Icon?

The icon of your app is one of the three defining parameters that affect conversion rates, along with price and name. But unlike these two, it’s the icon that catches the eye first. As we know, black and white is beautiful in photography, but in design it’s full-color icons that catch attention. All the elaborated graphics and the smoothly running features come only later. Therefore, a failed icon is most likely a failed app.

How can one not fail it? There are no absolute guidelines for the issue of choice. The rule is to pay attention to what matters. And with the recent mobile design trends accentuating more on minimalistic shapes than on complex drawings, the importance of color rose even higher.

When it comes to color, there are two possible situations. For established brands it’s absolutely obvious to stick to the brand’s identity that has been before the app. For mobile startups, when it all is just the beginning, the image of the brand, the product, is only being formed, which is the crucial phase. A good brand has a distinct personality and has to awake emotions in users. The very first emotions and impressions are formed with, again, color. So what are the common ‘main’ colors for app icons?

What’s In The Color?

When a brand becomes more or less known, it immediately gains strong color associations, which will last. Facebook, Twitter? Blue. Pinterest, Flipboard? Red. Evernote? Surely green. If your logo, your app icon will have one predominant color, it will carry the message, the mood, the feelings, the essence of your product. Moreover, there must be a balance between the icon standing out and getting noticed on the homescreen, and ‘overdoing’ it to annoying flamboyancy, which is also a common problem of icon design. Drawing a perfect icon is the task of a designer, while the colors will most probably be chosen by you.

Blue is commonly a major favorite among all colors. Plenty of companies use various hues of blue for logos, and as a result, app icons. It’s rather hard not to recognize the distinct hue of Facebook’s blue. The downside is that for smaller brands it’s easy to get lost and blended among the sea of blue icons. Examine your own mobile homescreen; on an average one blue occupies about a quarter of icons.

Yellow is a gorgeous color, if the hue is chosen carefully, so pay special attention to that. Sunshine, positive energy, optimism – this is yellow as we see it. If you use Springpad for notetaking, it definitely catches attention on your homescreen, doesn’t it?

Red is visually intense and energetic, and usually considered second to blue in terms of popularity. It undoubtedly means excitement and catches the eye like no other color. Red would be the least bland color on calls to action.

Purple is a touch of magic and creativity. It doesn’t have the same gender neutrality like other colors, therefore it has never held a great share – which is good actually. If you think of a fashion app, purple will be one of the regular options.

Green has rather strong and definite connotations. First – it’s the color of nature, freshness, life, and peace. Second – naturally money. The business & finance app category is rich with hues of green. Who would actually want to see a disturbing and warning red color in anything concerning finance anyway?

Orange is a very warm and friendly color, a worthy option to avoid the overused blue and red. Orange is positively energetic and not even nearly as aggressive as red. Not overused, which is also a great benefit.

White means cleanness, openness and simplicity. Although you will rather see it as a ‘second color’ in combinations, or nothing more a background to the main element of the icon. After Apple abandoned their rainbow-colored logo, their white/silver shape became even more elegant, embracing simplicity as Apple’s main policy in making products.

Black is a much-favored color in many things we see every day, be it clothing or personal tech; however, this symbol of mystery, power, and challenge is not as popular as blue or red. Nevertheless it draws attention, and the recent Opera Coast’s icon is a good showcase.

Look at other famous brands associated with the color you chose: what do you have in common? Pay attention to specific perception of colors and their meanings among different cultural audiences and in different countries. Personal preferences also play a huge role in forming judgments and opinions. It’s impossible to be liked by everyone, therefore it’s better to focus on the identity of your app. Do a poll among a number of people by giving them at least 10 icon options to choose from.

There has been done lots of psychological research on colors and perfect color combinations, and it’s the art that’s handled by good UX/UI designers. After you define the basics, they will be able to pick the right hues, match the icon with the interface, your brand’s identity, and the smooth user experience provided by your app.