Commercial Agents – Marketing Commercial Property the Right Way

The marketing of commercial property can be challenging as you really do need to meet and attract a small target market segment that finds the property of relevance and attractive. The experience and marketing strategy of the real estate agent today is really very important in taking the high end commercial property to the market.

Today there is plenty of commercial property on the market for sale in most towns and cities. So it is a buyer’s market, and only a certain number of buyers can purchase a property given the difficulties in getting finance. That being said, properties will still sell if they are correctly priced and packaged in the marketing; you have to reach the right target audience.

Some property owners will find it very difficult to sell, given that their property could be quite ordinary and not be well packaged for sale. Every property has to be ready for sale; that means prepared in a number of ways:

  • Presentation inside and around the property will influence the buyers choice. Any obvious problems of presentation should be rectified.
  • When the agent takes photographs of the property, they need to be careful as to the angle and the features of the property that they capture. A lot of damage to the campaign can be done through poorly framed photographs in an advertisement.
  • If the property is being sold as an investment, it is wise to rectify any matters relating to the tenancy mix and the lease profile. If any leases have unfinished matters outstanding with any of the tenancies, they should be completed and closed.
  • If any rent reviews are still to be negotiated or are coming up soon, it is best to complete them and implement the rental change as soon as possible. The rental will have impact on the potential sale price through the process of capitalisation and return on investment.
  • If any leases are coming to the end of lease term, the pending vacancy could be a negative factor in the sale marketing campaign. Decisions need to be made regards the vacancy and how it should be handled prior to the commencement of the campaign.
  • Identify the features in the property that will attract the enquiry. That enquiry should be from the identified target market of potential buyers.
  • Check out the competition property that will be on offer at the same time that you market your property. What are the differences between the properties and how can you take advantage of the situation?
  • The first two or three weeks of the campaign are really important. During this time you will attract the enquiry providing the campaign is correctly structured. Make sure that your marketing is focused directly into this key part of the promotional activity.
  • There are lots of marketing tools to use when taking a property to and through a sale campaign. The right choices need to be made based on the right method of sale. If you make the wrong choice of method of sale, you could frustrate the levels of enquiry. A case in point is when you use an Auction method of sale and you know that most buyers cannot operate in that type of sale process.

Even in the toughest of times and in the slowest of property markets, commercial property will sell. It takes a great real estate agent with creative marketing and sale tools to attract the right levels of enquiry.

Commercial Agents – Keys to Dominating Market Share and Sales Territory

As a commercial or retail property agent today, you have to dominate your local property market. The levels of enquiries and the types of enquiries coming from each and every listing need to be optimised. Any genuine enquiry should be converted clearly and effectively into the correct property.

So why is all this pressure applying today? The simple fact of the matter is that there are fewer enquiries around for every property that you take to market. The buyers of commercial property are still frustrated by the availability of finance. Any genuine enquiry you receive should be qualified and then converted as quickly as possible into the correct listing.

This also says that any overpriced listings are generally a waste of time unless the owner of the property is somewhat flexible to a price reduction down to the levels of current market activity. It should also be said that any price reduction should occur quickly at the commencement of the campaign as most enquiries only come in within the first three or four weeks of marketing commencement. After that time the property progressively becomes less interesting and attractive to the existing buyers.

So the marketing of commercial property today is more important than ever before. The experienced commercial agent has a high value in that process.

For the agent to dominate the commercial property market today, there are some rules to be followed and implemented. Here are some other main ones:

  1. Every listed property should have a signboard placed on it. Perception of market share is highly important in your local area. The more signboards you can have in your area, the better for your agency in market perception. Signboards still generate a lot of enquiry and have real impact in your local area.
  2. Quality marketing campaigns are the rule and not the exception today. Every exclusively listed property should be taken to the market through a comprehensive and selectively targeted process. This would normally involve the Internet, local businesses, local Property Investors, newspaper advertising, e-mail marketing, and direct contact or direct calls. This type of marketing campaign takes a serious amount of effort. On that basis, the campaign should only apply to exclusive listings over which you have full control for a reasonable amount of time.
  3. A vendor paid marketing campaign is essential. Every exclusive listing should have some form of vendor marketing. To assist you in selling this process to the client, you can have three marketing alternatives for the client to consider. Invariably most clients choose the middle level cost and recommendation.
  4. Keeping in contact with all the business owners locally is just so important today. Business owners and proprietors are the backbone of commercial property activity. Knowing their intentions to move, sell, buy, or rent are some critical parts of your market intelligence gathering.
  5. Identifying, locating, and contacting the owners of quality property in the local area will always be important. This process can take time given that the ownership identity and structure for a property is sometimes conveniently hidden inside a Property Trust or a Company ownership. Nevertheless, you still need to be implementing a process of contact with all the local property owners and investors.

The best agents know their market and constantly tap into it in a variety of ways and then record their findings. The agent with the largest database that is accurately maintained and up to date is usually the agent doing the deals today. They are the agent of choice. Is that you?

Mobile Apps And Their Application

With the increase in mobile technology and people wanting more information readily available, mobile Apps is the keyword at the moment but why, what can you use an App for?

Mobile Apps And Their Application. Mobile Apps are available across iPhone and Android platforms for a wide variety of applications. For instance, workers that operate in low mobile signal coverage, could you an App for entering data into their mobile device, so when signal is available the data can be uploaded to a central office.

Mobile Apps and their application:

1. Public Relations Tool – Mobile Apps are the buzz word in media platforms, whether it be in the printed press or online, its a great method to attract media attention, which can drive visitors to your website.

2. Reach a targeted audience – Most mobile users are technology savvy people, who want regular and technological information. Then there are others who love oddities, fashion tools but mostly they want something that can be fun or informative and are willing to pay for that.

3. Increase brand image and advertising – Create something different, special, or something weird!! Having an App that is different, showing your brand could reach a new audience and make a different avenue for visitors to your company.It’s a great opportunity to advertise your brand to a big wide world at a relatively low cost. Create something unique and stand out from the crowd!

4. Be at the forefront of innovation – being at the forefront of innovation can be incredibly lucrative. Ask any big brand which created a web-site before its competitors did. Don’t be the one who wonders “what just happened”? Make things happen! The Planet of the Apps will be HUGE and the sooner you embrace change, the more opportunities you will have.

5. Profit– Mobile Apps can be a source of income in different ways. Good Apps can be sold via the App store, iPhone store or be given away to customers for a variety of applications. These can then bring extra visitors to your company, thus improving sales, turnover and profit!

6. Expectation – It is fashionable to have an App. So your customers will expect you to have one. Show your customers, past, present and future that you are at the leading edge of technology. Get an App.

7. Competition – with more than 200,000 applications on the App Store, it is highly likely that your competitors do have an app for their products or services. If that is the case – you have to have one as well to keep up with the competition. If they don’t have – lucky you! Get one, to be a step ahead of your competition.

8. Additional form of contact, interaction and show-off – the more opportunities you have to interact with your clients and show-off your brand, the better. An iPhone app, if nothing else, can be one of those things which helps you to provide additional point of contact to the outside world.

Mobile Apps and their application is a new and innovative area of advertising. In a recession, the ability in surviving in business, getting more customers, more sales, turnover and profit than your competitors is a way of life and being at the fore front of technology can help with that cutting edge in survival.