Commercial Agents – How to Support Your Landlords in Leasing

Today there are significant numbers of tenants looking for commercial property for lease even when the market appears tough or slow. Matching the right tenant to the right property is the job of the experienced real estate agent that knows the local area.

Now many an agent will claim that they really know the area and that they have the best commercial properties on their books. I like to ask them to prove it; that’s when the facts come out.

Landlords are well advised to seek the best agent with the best database of tenant enquiry when they need to lease their property. It is a fact that many an Agent has a database, but the database is relatively neglected or not optimized. There is a lot of difference between prospects and clients in a database that are contacted regularly and supplied with good reliable property detail, versus lists of unqualified names that really do not want to be contacted. Clients should ask their Agents just how relevant the database is to the property in question and just how up to date the database is.

A commercial property lease is structured around a number of factors and decisions. These ideas will help you:

  1. Ensure that the tenant has an established history of occupancy and business success. If they have been renting another property, then you can talk to their previous landlord or the property manager involved.
  2. The plans of the landlord relative to the property holding need to be considered before you negotiate a lease. In older properties, this becomes more significant and important. The age of the property will require refurbishment strategies around which the leases should be structured. If a property development is planned, it will be necessary to put renovation and relocation clauses into the lease. The right recommendations need to be made here.
  3. That commencement of the lease should be based on market rental evidence for properties of that type. Look at the entire list of comparative properties in the local area to ensure that you have consistent market rental evidence.
  4. Understand what a good lease should be in the prevailing market conditions. That decision will also be relative to the tenant type and your target audience.

The payment of outgoings will be important to the landlord in the future of the lease. On that basis it will be necessary to consider the best type of rental (net or gross) to help the landlord recover outgoings. It should be said that the outgoings to be recovered should be in balance to other properties of the type that you are marketing.

These are all simple facts that are so important to the leasing of commercial property today. When you really know what is going on in the local area you can put together a great lease deal that attracts the right tenant on a good rental package.

Are Apps Killing The Traditional Way We Communicate Between Ourselves?

If you ask anyone from the older generations about how the methods of communication have changed, the chances are they could talk for hours about how things aren’t like they used to be.

To be fair to them they may have a point. As we move into a future full of sophisticated gadgets and technological change, it must have an effect on society.

If we take the mobile phone as an example, we can see the rise in its popularity and the way it has developed over the years has led to some drastic changes in the way we lead our lives. Everything a person needs in their day-to-day lives is right there at their fingertips. Who needs an alarm clock landline phone or personal planner when they can be found right there on your mobile phone.

It is no surprise that if this new technology makes our lives that bit easier, then people will strive to make improvements. But we don’t know what the long-term effect this may have on the way we communicate with each other.

Many of the older generation, even if we give them a new smartphone, the chances are they will soon revert back to their old ways because that is what they are used to. Could we see ourselves in a few years time looking back and saying how much the way we communicate has changed? Maybe in ways we have not thought of yet.

Mobile phones have obviously benefited our lives in many ways, from individuals to the entire population. The ease of access to the internet from your phone and the increasing demand for mobile friendly websites has seen a rise in the need for quick and up to date apps to help us. The question is, could these apps be adversely affecting us and we don’t know it?

Go to any social gathering and it seems everyone is using their phone. Everything they need or enjoy is there on their phone, condensed into easy to use applications. Facebook, Twitter and Instagram are all massive social media sites and people are becoming addicted to constantly checking their phones for news or posting updates on what they are doing. This is never more apparent than in a group of friends out socializing.

Again, if we go back a generation, going out with friends meant exactly that. You would be there to enjoy their company. Nowadays it seems we are more interested in seeing who is doing what on social media rather than simply socializing.

Anyone would struggle to find a group of friends who could spend their entire evening talking to one another without being interrupted by someone using their phone or app at some point during the night. The traditional idea of communication between friends in a social situation is being replaced by constantly checking and updating your status. A far cry from living in the moment and enjoying the company of others.

The way we communicate has drastically changed, and not just when people are out and about. Instant messaging is now a massively popular method of communication and with so many different apps out there offering a new take on it, the old-fashioned method of just speaking to a person seems like the relic of a bygone era. Whether it is sending pictures, ‘selfies’ or anything else that your app lets you do, it is getting harder to talk to someone if you don’t have access to all these popular methods.

Could we see a fall in these classic methods of communication? Simply talking to people you know or when meeting new people is not the social norm. Think about when you meet someone; the chances are they will ask you if you are on Facebook or suchlike. Not being a regular user of these social media apps could make you seem out of touch with what is considered normal.

Are we heading towards a world where the simple act of talking to a person face to face is seen as old-fashioned? These new apps may make our lives easier in one way, but we run the risk of changing the idea of what it means to communicate with one another.

Or do you think the old ways were more fun and enjoyable?

Using Twitter’s Vine App for Business

Vine May Revolutionize Twitter (and maybe the rest of social media)

Do you remember when GIF’s (those moving looped pictures, sort of like really short videos) with your name in sparkles that everyone was posting on MySpace was something to get excited about? Then, with the demise of MySpace, the GIF fell out of favor to regular static images with Facebook’s clean, uniformed look.

Today, GIFs have come back in a really powerful way, plastering the pages of social sites like imgur and Tumblr. People love GIFs on these sites, and anyone who can make them is almost considered a demi-god. On the flip side, the two social media giants (Twitter and Facebook), have not supported this type of media on their site, until now that is. The technology that is making this all possible is Twitter’s new Vine app.

With the new Twitter Vine app, users can post six second looped videos to Twitter and other social media sites (although, Twitter and Facebook seem to be in a little bit of a tiff with each other, so when we’ll get support for Facebook is anyone’s guess, if at all).

Despite it’s relatively short time on the app scene, it’s made a massive impact. Not just with the general public, but with ad campaigns as well. Six seconds might not seem like a lot of time, but if Robert De Niro says you can tell a story in six seconds, then Twitter Vine should be on your radar. In this post, we’ll share some ideas on how the Twitter Vine app can spice up your engagement with your audience online.

Employee Interaction

According to trendwatching.com, Clean Slate brands (Companies that are more responsive to it’s customer base and more transparent about how they run their business) are on the rise. I, for one, like to know that the companies I give my money to appreciate their workers and that it’s a fun environment to work.

Twitter Vine app can show off those activities (company breakfasts/lunches) and any random fun that happens around the office. You want to space those posts out, so you don’t look as if you’re goofing off all the time, but ultimately showing your customers you can have a little fun every once in a while will potentially foster a closer relationship with them (and prove you’re not robots).

Customer Interaction

Another good way to get customers involved with your company is to show other customers interacting with you.

Twitter Vine app would be fantastic for any company who goes to conventions or trade shows. For example, if you’re a regular attendee of any Comic Con, you can use Twitter Vine to send real time updates of any cool related cosplays, or if anyone famous stops at your booth. If you have an interactive booth, you can show people exploring your space. You can also show people interacting with your new product. There’s a lot of possibilities.

Exclusive Twitter Vine Content

Since Twitter’s Vine is, at the moment, mostly used in the twitterverse, you can give your followers exclusive content. If you have an active base of followers, this would be a good tactic to use to thank them and get them excited for what you have planned next.

A Visual Twitter Vine Portfolio

This would be an interesting way to show off your work for anyone who’s in a creative business (Fashion and accessories, especially). If you work in visual art, you can show clips of you working on your latest piece. The same can be said for fashion, and you can also upload clips from the runway. You can show off any upcoming projects or products.

What’s really exciting with Twitter’s Vine app is that you can use it for pretty much any kind of business, and for a multitude of things!