Commercial Agents – What Is Your Plan of Attack to Dominate Market Share?

Just about every commercial real estate agent I talk to wants to build market share, listings, and commissions. Belief is one thing, but action is a different thing that is sadly lacking in the industry. There are on average only 2 in every 10 agents that I would call highly systemized in their processes and successful as a result.

Many agents and salespeople make the mistake of approaching the industry with little planning and focus. They simply go to work every day and do things on a random basis. This is where the results become haphazard and are of little consequence to the growth of market share for the agent. Just about every office principal I know has this problem; they can’t find good people with the right focus and commitment to build a results profile in the local area.

To have a great plan of action as a commercial real estate agent the following will help you:

  1. Devote a key part of your day to the new business prospecting process. This should be the same time, so you can build a habit and strengthen the process. Remarkable as it seems, this is the most neglected part of the average salespersons diary. Failure to devote the right amount of time to this process will see average results and poor performance over the long term. Staggering averages of 8 in 10 agents fall into this range.
  2. This industry is built on relationships with landlords, property investors, business owners, tenants, and property developers. They all have their own priorities and points of focus. They require a special strategic approach in each and every case. The experience and market share you can give these people will help you connect with them and dominate their business.
  3. Given that you must talk to more people each and every day, it is important that you have relevance to your conversation and connection. Most property owners and business leaders are comfortable talking about local property trends and the supply and demand of premises. They also like to know about sales prices, rents, and time on market. You can help with all of these providing you keep in touch with the aspects and trends of market performance.
  4. Every individual salesperson should have access to a comprehensive database process. Unfortunately this is also one of those neglected processes in the industry. Many salespeople do not have the discipline to update the database daily following the contacts with clients and prospects.
  5. To dominate your local property market, the number of sale signs that you have through the region will be critical to market domination. When you place a sign on a property, it is critical to understand that the sign has been correctly placed and is well maintained. Vandalism and interference with real estate agents signs are quite common problems in most real estate markets. Signs that are not well maintained send the wrong message. Keep a list of the signs that are being placed in your local area including that of your competition. You can then use the list for comparing market share.
  6. Every single listing on your books should be comprehensively marketed, and as part of that process a signboard should be placed on the property. In saying this, any exclusive listings should be the priority in your marketing efforts. Vendor paid advertising should also be part of the exclusive listing process. Any open listings are what we call uncontrolled stock, given that the client can talk to many agents at the same time. Any open listings are therefore lower priority in your marketing efforts. Clients that list with you in this way are not committing to you as the agent of choice. You should therefore not commit to them as the client of priority.

Every real estate agent and salesperson should have a definite plan of attack as part of their daily activities. In only that way can you generate new opportunity and sustain relevant contacts with the right people.

Fashionable Fingers Are Wooed By BlackBerry

Thanks to their sleek design, superior cameras and express connection to those all important social networking sites and fashion blogs – the BlackBerry has become an indispensable tool for the novice or seasoned fashionista.

Despite the novelty of sending pictures of your new lust-have never losing its appeal, serious bloggers and industry insiders are now utilising the latest BlackBerry technology to stay on trend. From revealing what editors think of this season’s collection, installing apps that track down designer handbags, to shooting your own creations – fashions focus may be what’s on the outside, but they like their phones smart on the inside it seems.

Most of us take for granted that our mobiles now come with video recordings and powerful cameras as standard. The new BlackBerry Torch advances these standard accessories meaning its 5 mega pixel camera will capture a crystal clear photo of your latest vintage treasure, picking out minute detail and realistic tones that can be loaded straight onto your blog or Twitter page. The busy stylist can also be inspired by watching the latest collections using the phone’s video player.

The introduction of phone apps is nothing new, and fashion apps are largely available on most smartphones. In keeping with their tradition of initiating rather than following trends, BlackBerry has run the inspirational London Fashion Week app for the past three seasons. The app feeds information to all the journalists on show times, details of individual show content plus any delays or changes. Thankfully it’s not reserved for the industry professionals – anyone can use the app to have an insider’s view at what’s going on with regular news updates and highlights throughout the shows.

BlackBerry fashion apps have become essential tools of the trade for the industry big wigs and dedicated followers. If your day feels incomplete without the latest words of wisdom from Tavi, then Fashion News Service offers up to the minute news from 360fashion.net, alternatively Trendtracker previews the latest runway looks, fashion news, trend ideas and coverage of the shows.

For the past two seasons BlackBerry has also worked with House of Holland on an app that lets you buy catwalk creations as they come off the runway, months ahead of the retail launch.

Get yourself logged into Twitter via your Curve and start following the fashion pack. Many fashion editors were novice Tweeters until just two seasons ago. Now they’re not just tweeting but posting pictures live from the catwalks. Make sure you follow Karl, Carineand Anna from your phone to discover their favourites from Paris or Milan, and make the bus journey to work slightly more glamorous.

Not content with reading what others have to say about the latest must-have? Make your mark with a blog. WordPress – a tasty piece of software that enables you to create and design your own blog – has developed an app that allows you to update from your handset. Just sat through a fabulous fashion show and want the world to know about it? Take pictures with your phone, add some blurb and upload the lot via the app in a flash.

Whichever way you stay connected to the fast paced world of fashion, it seems that BlackBerry have all the latest features for the glitterati.

Hot Hot Hot UK Fashion Trends

The Latest Fashion Trends

The latest cool trends in fashion to hits London high street fashion shops are taking shoppers by storm. London high street shops and boutiques are showcasing the new fashion styles that everyone will want to be seen in. Harvey Nichols in Knightsbridge, London has dedicated the entire fourth floor to the hottest fashion labels around. Trendsetting designers featured on Harvey Nichols’ fourth floor fashion haven include London designers like Peter Pilotto and Meadham Kirchhoff.

Current hot looks featuring designers such as Peter Pilotto are being dubbed as the label to watch in 2010. International cool fashion label on display at Harvey Nichols include Brian Reyes and Cacharel, under the talented creations of ex-Lanvin designer C├ędric Charlier. Graphic prints at Holly Fulton have made an impression on the UK fashion trends scene.

Chic, cool and stylish Rochas, Stella McCartney and Celine went with the eighties look for the latest trend fashion styles in 2010. Like spring fashion trends in 2010, winter cool fashion trends for 2010 are about making a brazen and bold statement. The traditional stilettos was suddenly passed over for the hot new and more trendy kitten heels. Low heels are the latest trend so give your high heels a miss in exchange for ladylike kitten heels and slingbacks for winter.

Winter Fashion Trends

In 2010, the eighties bodysuit made yet another comeback. The return of this sassy eighties look also saw the return of endless group-exercise activities. Biker shorts and bumbags were the big news for the nineties revival look in the spring. Donna Karan brought back the eighties bodysuit is a stunning fashion trendsetting way to mark 25 years in fashion. Festival chic style makes dressing up and staying cool a cinch for the London fashionistas this year.

Not to be out done by the ladies apparel, fifties-style knickers were revived by Dolce & Gabbana. All over London, fashion celebrated a reissuing of classic designs from the glamourous fashion days gone by. Sweet trends including delicious Liquorice Allsorts Designers took their inspiration from Bassett’s sweets.

Wearing gloves this winter is sexier than ever if you go elbow length. Speaking of length, taking your midi line just below the knees is the hot new trends for dress wear. When in doubt, go with lots and lots of buttons as they are back with a vengeance.

For those really in the fashion know, Net-a-porter celebrates 10 years in business. The iPhone phenomenon brought fashion to your finger tips with hot fashion apps. Making shopping on your hand held devise just a matter of pressing a few clicks. The handy fashion apps also means that you can get the latest in fashion trend news via daily tweets.