Using Twitter’s Vine App for Business

Vine May Revolutionize Twitter (and maybe the rest of social media)

Do you remember when GIF’s (those moving looped pictures, sort of like really short videos) with your name in sparkles that everyone was posting on MySpace was something to get excited about? Then, with the demise of MySpace, the GIF fell out of favor to regular static images with Facebook’s clean, uniformed look.

Today, GIFs have come back in a really powerful way, plastering the pages of social sites like imgur and Tumblr. People love GIFs on these sites, and anyone who can make them is almost considered a demi-god. On the flip side, the two social media giants (Twitter and Facebook), have not supported this type of media on their site, until now that is. The technology that is making this all possible is Twitter’s new Vine app.

With the new Twitter Vine app, users can post six second looped videos to Twitter and other social media sites (although, Twitter and Facebook seem to be in a little bit of a tiff with each other, so when we’ll get support for Facebook is anyone’s guess, if at all).

Despite it’s relatively short time on the app scene, it’s made a massive impact. Not just with the general public, but with ad campaigns as well. Six seconds might not seem like a lot of time, but if Robert De Niro says you can tell a story in six seconds, then Twitter Vine should be on your radar. In this post, we’ll share some ideas on how the Twitter Vine app can spice up your engagement with your audience online.

Employee Interaction

According to trendwatching.com, Clean Slate brands (Companies that are more responsive to it’s customer base and more transparent about how they run their business) are on the rise. I, for one, like to know that the companies I give my money to appreciate their workers and that it’s a fun environment to work.

Twitter Vine app can show off those activities (company breakfasts/lunches) and any random fun that happens around the office. You want to space those posts out, so you don’t look as if you’re goofing off all the time, but ultimately showing your customers you can have a little fun every once in a while will potentially foster a closer relationship with them (and prove you’re not robots).

Customer Interaction

Another good way to get customers involved with your company is to show other customers interacting with you.

Twitter Vine app would be fantastic for any company who goes to conventions or trade shows. For example, if you’re a regular attendee of any Comic Con, you can use Twitter Vine to send real time updates of any cool related cosplays, or if anyone famous stops at your booth. If you have an interactive booth, you can show people exploring your space. You can also show people interacting with your new product. There’s a lot of possibilities.

Exclusive Twitter Vine Content

Since Twitter’s Vine is, at the moment, mostly used in the twitterverse, you can give your followers exclusive content. If you have an active base of followers, this would be a good tactic to use to thank them and get them excited for what you have planned next.

A Visual Twitter Vine Portfolio

This would be an interesting way to show off your work for anyone who’s in a creative business (Fashion and accessories, especially). If you work in visual art, you can show clips of you working on your latest piece. The same can be said for fashion, and you can also upload clips from the runway. You can show off any upcoming projects or products.

What’s really exciting with Twitter’s Vine app is that you can use it for pretty much any kind of business, and for a multitude of things!